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Privacy Policy

Lampyrid takes your privacy seriously and is sensitive to potential concerns about how we use the information we collect from and about you.  In addition to this Privacy Policy, we have internal policies and practices designed to keep your personal information secure and to ensure that information about you is only used consistent with this Privacy Policy.  


This Privacy Policy describes how we collect, use, process, and disclose personal information of consumers. The scope of this Privacy Policy covers both your use of the website and any other ways in which you may interact with Lampyrid, such as when you speak to us on the phone.  It also describes the choices available to you regarding our use of your personal information.  Information for California residents is also included within this policy. 


This Privacy Policy is incorporated into our Terms of Use and Terms of Service, and therefore governs your use of Lampyrid’s services. By using Lampyrid’s services, you accept the terms of this Privacy Policy. If you have questions or concerns about the Privacy Policy, or would like to exercise any of your rights around how data about you is used, you can let us know by emailing


Information We Collect About Consumers.

In this section of the Privacy Policy, we explain what types of Personal Information we may collect about consumers.  The Personal Information collected depends on the type of interaction we have with a consumer (such as calling, visiting our website, or using one of our mobile apps), the types of products a consumer considers or purchases, and what information LegalZoom’s customers choose to share with us.  This section includes all of the information that we may collect about consumers but we will rarely collect all of these types of information about any single person. 


As used in this Privacy Policy, Personal Information means information that relates, and is capable of being linked, to a particular person.  It does not include de-identified or aggregate information. 


Lampyrid potentially collects the following categories of information about consumers, some of which may be collected or maintained in a manner such that it can be considered Personal Information:


Identifiers: Examples of the types of identifiers that Lampyrid may collect include real names, nicknames, postal addresses, online identifiers, Internet Protocol addresses (“IP addresses”), email addresses, account numbers, driver’s license numbers, passport numbers, and other government identification numbers.


Other types of information:  Examples of other types of information include physical characteristics or descriptions of you, telephone number, insurance policy number, education, employment, financial information including bank account, credit card, and debit card numbers, and health insurance information.  It also includes additional information provided to Lampyrid directly by you, such as when you complete a questionnaire. This category includes information identified as Personal Information in California Civil Code Section 1798.80(e) that is not otherwise categorized.


Characteristics protected under some laws: Examples of the types of characteristics that Lampyrid will not collect include age, national origin, citizenship, marital status, medical information, sex, sexual orientation, and veteran or military status.


Commercial information: Examples of the types of commercial information that LegalZoom may collect includes records of business and other property owned, products or services purchased, obtained, or considered from Lampyrid or our partners, and other purchasing or consuming histories or tendencies.


Internet information: Examples of the types of internet or other electronic network activity information that Lampyrid may collect includes browsing history, search history, information about the device the consumer is using to access our website or applications, and information regarding a consumer’s interaction with Lampyrid’s or our partners’ websites, applications, or advertisements.  We may also collect information from visitors to our website such as browser settings, operating systems, referring/exit pages, and clickstream data.  When we send you an email, Lampyrid may also collect information, including about how you interact with that email.


Geolocation information: Lampyrid may collect information about where a consumer resides or is otherwise located.


Audio and visual information: Lampyrid may make audio recordings of calls with consumers.  We may make visual recordings of consumers when they visit our premises or when consumers agree that Lampyrid may take their photograph or videotape them.  We may also collect visual images of consumers when they are provided to us in connection with a product, such as when they are submitted as part of a trademark order. We do not collect thermal or olfactory information.  


Professional and employment-related information: Examples of the types of professional and employment-related information Lampyrid may collect includes information about professional status and affiliations, employment history, and employment status.


We do not collect biometric or education information that is maintained by an educational institution or party acting on an educational institution’s behalf.  We also do not collect inferences about consumers, although as described below, we may internally create inferences based on the information that we do collect.


Where We Collect Information About Consumers.

In this section of the Privacy Policy, we explain where and how we collect data about consumers.  We receive information about consumers from several categories of sources


Consumers:  The vast majority of the information that Lampyrid collects comes directly or indirectly from the consumer that it relates to.  Information that is collected directly from you is information that you provide when you complete a form online or speak to us on the phone.  We may also collect information indirectly about you when you interact with our website, through the use of cookies and other tracking technologies.  Indirect collection is described in more detail in the section below called “How Lampyrid Uses Cookies and Similar Technologies.”


Related Consumers: We may collect information about you from someone you know.  For instance, if you are a subcontractor identified in a business form that is created through Lampyrid, we may be given information about you in order to complete the formation.


Service Providers: We may collect information about you from our Service Providers.  As used in this Privacy Policy, Service Providers means entities that Lampyrid has contracted with to provide us with services to help fulfill our business needs.  


Business Partners and Affiliates:  We may collect information about you from our business partners and affiliates.  An example of the type of information that we may receive from business partners and affiliates is information about the product you purchased from them after you indicated an interest in an offer that Lampyrid presented to you. 


Publicly/Commercially Available Information:  We may collect information related to you from publicly available sources of information, including government records and commercially available sources of consumer information.  Examples of the type of information we may collect from publicly available sources are whether your entity is in good standing with a Secretary of State or whether you have recently expressed interest in purchasing a product that Lampyrid sells.


Unrelated Parties:  We may receive information related to you from people and entities with whom Lampyrid does not have a direct relationship.  An example of the type of information that we may receive from unrelated third parties is documents that we receive on your behalf in our role as your Registered Agent.


How We Use the Information We Collect About Consumers.

In this section of the Privacy Policy, we explain our commercial and business purposes for collecting information about consumers.  Lampyrid uses the information that it has collected about consumers, for the purposes listed below.  In some instances, we may combine information that we have collected from multiple sources in order to fulfill these purposes.  Lampyrid potentially uses each category of information that we collect for each of these purposes.


If, in the future, LegalZoom wishes to use information about you in a manner that is not consistent with the purposes outlined below, we will seek your consent prior to the expanded use if and where we are legally required to do so.     


Providing Products and Services:  Lampyrid collects information for the purpose of providing products and services.  We may also use information to respond to inquiries from potential customers who are interested in learning more about our products and services.  Examples of the types of uses of consumer information for these purposes include producing and delivering documents purchased by consumers, administering the Lampyrid website, and displaying content based on consumer preferences.


Security:  Lampyrid collects information for the purpose of ensuring that we maintain appropriate security over computer networks and our physical facilities.  We may also collect information for the purposes of detecting fraud or other suspicious activities.


Meeting Legal Requirements:  Lampyrid may collect information in order to meet our legal obligations.  These obligations may include satisfying screening requirements prior to assisting with government subcontracting.


Marketing:  Lampyrid collects information for use in marketing to current and prospective customers.  More information about how you can control the marketing you receive from LegalZoom is located in the sections “How Lampyrid Uses Cookies and Similar Technologies” and “How You Can Control The Information Lampyrid May Have About You.”


Product Development: Lampyrid collects information for use in improving our existing products and developing new products.


Analytics:  Lampyrid collects information for use in performing various types of analytics.  For example, Lampyrid uses information to analyze how visitors interact with our website, where visitors to our website arrive from and exit to, and gaining insights into the types of consumers that may be interested in our products and services.  We may also use information to develop inferences from the information we collect regarding consumer preferences, characteristics, predispositions, behaviors, and attitudes.


Operational Purposes:  Lampyrid collects information for use for our operational purposes, and the operational purposes of our service providers and business partners.  For instance, Lampyrid may use information for maintaining our website and other infrastructure, training and quality assurance, for conducting surveys or sweepstakes, to promote our brand, and to use in connection with our relationships with service providers and business partners.


Sharing with Business Partners:  Lampyrid collects information in order to provide business partners’ information in connection with consumers who have either expressed interest in hearing from the business partner or who have purchased a bundled product through Lampyrid.


Financial Reporting:  Lampyrid collects information for use in various types of financial reporting and other similar internal uses.  Examples of the types of financial reporting that Lampyrid may use consumer information in connection with are internal budgets and projections, calculation of compensation, and reporting to investors.


Business Transfers: If Lampyrid undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets, including information related to consumers in connection with the transaction or in contemplation of the transaction (such as conducting due diligence).  If such an event occurs, your information may be treated like any other Lampyrid asset and sold, transferred, or shared with third parties, or used in ways not contemplated or permitted under this Privacy Policy. In this case, you will be notified via email and/or a prominent notice on our site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information. 


In addition to the purposes listed above, Lampyrid may also use de-identified or aggregate data that is not capable of being linked to any individual consumer for additional purposes not listed above.


How We Share Consumer Information and Who We Share It With.

In this section of the Privacy Policy, we explain who we share consumer information with and under which circumstances we may do so.  


Service Providers: LegalZoom may share information about consumers with Service Providers who assist us with completing the business purposes outlined in the “How We Use the Information We Collect About Consumers” section.  These companies are not authorized to use the information we share with them for any other purpose other than providing services to Lampyrid or to you.


Professionals (including Attorneys and other Professionals): Lampyrid may share consumer information with the independent professionals that can be accessed through products such as our legal plans and attorney-assisted products. 


Business Partners and Affiliates: Lampyrid may share information with business partners and affiliates in limited circumstances.  These include:


If you express interest in an offer made by a business partner, we may provide information about you in connection with the offer you have selected.  If you later decide to opt-out from allowing Lampyrid to share your information with business partners for their marketing purposes, you may do so by  To the extent that Lampyrid has already shared your information prior to your decision to opt-out, you may opt out from future marketing by contacting our business partners directly.

When you purchase a product from us that is bundled with a product offered by one of our business partners, we will share information about you with those business partners so that they can provide you with the product or services included with your purchase.  These companies are not authorized to use the information we share with them about you for their own marketing purposes without first asking for your permission.


Public Postings: LegalZoom may publicly share information about consumers, such as by displaying the information on our website or having the information published in publicly available media, in a limited number of circumstances. 


We may display personal testimonials of satisfied customers received through email surveys on our website or other marketing.  If you wish to update or delete your testimonial, you can contact us at  


Required by Law: Lampyrid may disclose consumer information as required by law, such as in response to a subpoena, a lawful request by a public authority, including to meet national security or law enforcement requirements, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legal request.


Related Parties: Lampyrid may disclose consumer information with businesses controlling, controlled by, or under common control with LegalZoom. If Lampyrid is merged, acquired, or sold, or if some or all of our assets or equity are transferred, we may disclose or transfer consumer data in connection with the associated transactions.


In addition to the circumstances listed above, Lampyrid may also share de-identified or aggregate data that is not capable of being linked to any individual consumer with additional entities not listed above.


How Lampyrid Uses Cookies and Similar Technologies.

This section expands on how LegalZoom uses internet technologies, such as cookies, to collect information about consumers.


Cookies.  Lampyrid and its partners may use the standard cookie feature of major browser applications and third-party service providers, including Google Analytics features (Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration and Google Analytics Demographics and Interest Reporting), or employ internally developed cookies and tracking codes, that allow Lampyrid to store a small piece of data on a visitor's computer, or any other device a visitor uses to access our website, about his or her visit to the website or use of other plug-ins exchanging information with LegalZoom.  We may also use similar technologies, such as JavaScripts or ETags, to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole.    You can remove persistent cookies by following directions provided in your Internet browser’s “help” directory.  


You may also control which cookies are placed on your browser when you visit LegalZoom’s website through our cookie preference center. If you reject cookies, you may still use our site, but your ability to use some areas of our site, such order forms, will be limited.


Cookie Settings


Web Beacons.  We may employ a software technology called clear gifs (a.k.a. web beacons), that help us track referrals from our partners and affiliates and better manage content on our website.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.


3rd Party Tracking.  The use of tracking technologies by our service providers, technology partners or other 3rd party assets (such as social media links) on the site is not covered by our Privacy Policy.  These 3rd parties may use cookies, clear gifs, images, and scripts to help them better manage their content on our site.   We do not have access or control over these technologies.  


Partner and Affiliate Tracking. Our partners and affiliates, including Google Analytics (Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics and Interest Reporting), may use cookies and web beacons to collect information about your activities on this and other websites to provide you targeted advertising based upon your interests. This means that these partners and affiliates may show our ads on sites across the Internet based upon your previous visits to our website. Together with our partners and affiliates, we may use these cookies and web beacons to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to your visits to our site. 


If you would like to learn more or opt out of receiving online display advertising tailored to your interests, please visit the Networking Advertising Initiative at or the Digital Advertising Alliance at  


Social Media Widgets. Our website includes social media features, such as the Facebook “like” button and widgets, such as the “Share this” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing it.


How You Can Control The Information Lampyrid May Have About You.

This section describes how you can access and control the information that LegalZoom may have about you.  It applies to all consumers worldwide, including individuals who have purchased from Lampyrid or who believe that information about them may have been provided to us by a third party.  Depending on where you reside, you may have additional rights beyond what is described in this section.  If you are a resident of California please review the sections “Information for California Residents” for more information about your rights.


Confirmation of Possession of Information Related to You.  Upon a verified request, and subject to the privacy interests of others and technical limitations, Lampyrid will provide you with information about whether we hold any information related to you. At Lampyrid’s sole discretion, unless otherwise required by law, we may in some instances correct or delete information upon a verified request.  Please note, however, that in certain circumstances we may be required by law to retain your Personal Information, or may need to retain your Personal Information in order to continue providing a product or service to you or another customer.


If you would like to submit a request about your data, you may do so by emailing us at  After you submit the request, you will be asked to verify your email address and may also be asked to provide additional information in order to verify your identity.


Opting Out of Email.  We send promotional emails and newsletters from time to time to consumers who have provided us with their email address or whose email addresses we have obtained through other sources.  You can opt-out of promotional communications by using the “Unsubscribe” link and following the unsubscribe instructions in an email you receive from us.  We may also send service-related or transactional communications, which are not promotional.  Generally, you may not opt-out of these communications.  If you do not wish to receive service-related communications, you may terminate your account through the website.


Opting Out of Marketing Calls.  If you wish to be placed on LegalZoom’s internal “Do Not Call,” you can tell us by emailing us at


Data Retention. At minimum, we will retain your information for as long as needed to provide you services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.  Lampyrid may maintain some or all of this data in its archives even after it has been removed from the Site.


Information Processed On Behalf of Third Parties

In some instances, Lampyrid may process Personal Information on behalf of third party affiliates.  Lampyrid acknowledges that in these instances, you have the right to access your Personal Information.  Where Lampyrid has no direct relationship with the individuals whose Personal Information it processes, individuals seeking access, or seeking to correct, amend, or delete inaccurate data, should direct their inquiry to the third party affiliate (the data controller). 


How Secure Is the Personal Information We Collect?

Our Commitment to Data Security. We strive to make certain that our servers and connections incorporate the latest encryption and security devices. We have implemented physical, electronic, and managerial procedures to safeguard and secure the information we collect. Credit card and Personal Information are transmitted by secure servers (TLS). Documents are delivered to you via UPS or similar delivery services, the United States Postal Service, or electronically, including through online storage platforms or email. Unfortunately, no data transmission is guaranteed to be 100% secure and we therefore cannot guarantee the security of information you transmit to or from our website or through the use of our services, and you provide this information at your own risk. ACCORDINGLY, WE DISCLAIM LIABILITY FOR THE THEFT, LOSS, OR INTERCEPTION OF, OR UNAUTHORIZED ACCESS OR DAMAGE TO, YOUR DATA OR COMMUNICATIONS BY USING OUR WEBSITE AND OUR SERVICES. YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND ASSUME THESE RISKS.




Enforcement. We periodically review this Privacy Policy and our compliance with it to verify that both are accurate. We encourage you to contact us with any concerns, and we will investigate and attempt to resolve any complaints and disputes about our privacy practices.


Information for California Residents.

If you are a resident of California, this section provides information regarding your rights, and Lampyrid responsibilities, regarding your Personal Information. 


California Resident Rights


California law allows California residents, upon a verifiable consumer request, to request that a business that collects consumers’ Personal Information give consumers access to certain information.  This includes the specific pieces and categories of Personal Information that the business has collected about the consumer, the categories of sources for that information, the business or commercial purposes for collecting the information, and the categories of third parties with which the information was shared.


California residents also have the right to submit a request for deletion of information under certain circumstances.  This is not an absolute right and, in some circumstances, Lampyrid may decline to delete the information, such as when Lampyrid has an on-going business relationship with you, when we have a continued need to use the information for purposes outlined in this Privacy Policy, or when we are legally required to retain the information.   


Consistent with California law, if you choose to exercise your rights, we will not charge you different prices or provide different quality of services unless those differences are related to your information.


How to Submit a Request for Access to Information or Deletion of Information


You can also submit a request about your data by emailing


After you submit the request you will be asked to verify your email address and may also be asked to provide additional information in order to verify your identity, including potentially providing a declaration under penalty of perjury.  Lampyrid will attempt to verify your identity by asking for information that correlates with the information that we have previously collected about you.    Where this is not possible, Lampyrid may request you submit additional information for verification, such as proof of residency or redacted government-issued identification.  Please note that consistent with California law, we will be unable to satisfy your request until we have verified your identity.


You may also designate an authorized agent to make a request on your behalf. In order to designate an authorized agent to make a request on your behalf, you must provide Lampyrid with written permission for the agent to make the request on your behalf or provide us with an executed power of attorney.  You will also be required to submit your valid government issued-identification, and the authorized agent’s valid government-issued identification.


Selling of Personal Information


Lampyrid does not sell Personal Information to third parties and will not sell Personal Information. If, in the future, Lampyrid does decide to sell Personal Information, any Personal Information collected prior to updating this Privacy Policy will be treated as if a valid request to opt-out from third party sales had been submitted by the consumer that the information relates to.


Changes To This Policy.

We may update this privacy policy to reflect changes to our information practices. If we make any material changes, a notice will be posted on this page along with the updated Privacy Policy prior to the change becoming effective. We encourage you to review this page periodically for the latest information on our privacy practices.


Updated: January 11, 2021

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